Ebook for Free Clickology: What Works in Online Shopping and How Your Business can use Consumer Psychology to Succeed
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Description Book Clickology: What Works in Online Shopping and How Your Business can use Consumer Psychology to Succeed
The world of shopping is at a crossroads. While online sales are growing at runaway speed, many businesses are finding themselves left behind, discovering that what has worked so long in offline does not work online, and what works online does not necessarily translate offline: it simply doesn't click.
Packed with tips, guidance and real-world case studies from online niche stores Bellabox and Facetache to the universal appeal of Groupon, and from offline discount stores Dollar Tree and Poundland to the luxury Selfridges in this informative book internet psychologist Graham Jones reveals:
* Why most online shopping carts are abandoned before a purchase is ever made and how to stop this happening in your store
* Why havin
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