Senin, 05 November 2001

Performance Partnerships: The Checkered Past, Changing Present & Exciting Future of Affiliate Marketing

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Description Book Performance Partnerships: The Checkered Past, Changing Present & Exciting Future of Affiliate Marketing


The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results.

Robert Glazer, a leader in the affiliate marketing industry for over a decade, draws upon his experience and insights gathered from influential marketers to examine a rapidly changing field. Performance Partnerships is the first in-depth look at the performance (affiliate) marketing industry. Examining its roots and evolution, this book offers a better understanding of its impact as a vital form of direct-to-consumer digital marketing, and advice on how it can be used to change marketing and b

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