Rabu, 07 November 2001

Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes (Ultimate Series)

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***This version is out of print & out of date. Please find the 2nd edition of Ultimate Guide to Facebook Advertising which is the current version.***

MAKE A FORTUNE WITH FACEBOOK. Perry Marshall, author of the #1 selling book on Google advertising, and internet strategist Thomas Meloche lift the curtain to the 600 million potential customers on Facebook and show you how to reach them, convert them, and keep them as your fan, friend, and customer for life.

Introducing game-changing strategies, tools, and reports, Marshall and Meloche breakdown the magic of Facebook Paid Advertising and show you how to gain dramatically on your investment--in clicks, customers, and profits.

"Perry and Tom not only understand every nuance

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Senin, 05 November 2001

Web Marketing For Dummies

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Synopsis Book Web Marketing For Dummies


Get the latest tools and trends in web marketing with this new edition of a bestseller The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics that every web marketer needs to know, including how to create web properties, exploit search engine optimization (SEO), and create effective e-mail campaigns. This new edition offers a broad revision in order for the content to catch up to the latest tools and trends in web marketing. This fun-but-straightforward guide explores trends in search engine, mobile, location-based, and consumer site marketing and examines ways to maximize success by analyzing results, avoiding legal issues, and k

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Performance Partnerships: The Checkered Past, Changing Present & Exciting Future of Affiliate Marketing

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The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results.

Robert Glazer, a leader in the affiliate marketing industry for over a decade, draws upon his experience and insights gathered from influential marketers to examine a rapidly changing field. Performance Partnerships is the first in-depth look at the performance (affiliate) marketing industry. Examining its roots and evolution, this book offers a better understanding of its impact as a vital form of direct-to-consumer digital marketing, and advice on how it can be used to change marketing and b

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Sabtu, 03 November 2001

Convert Every Click: Make More Money Online with Holistic Conversion Rate Optimization

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A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology be

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Kamis, 01 November 2001

Digital Marketing Journey: 6 Steps to Reinvent Your Marketing Strategy

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Synopsis Book Digital Marketing Journey: 6 Steps to Reinvent Your Marketing Strategy


This book is for anyone interested in marketing. Whether you're a beginning business school student or an experienced executive, it provides practical advice for creating your marketing strategy and growing your business in an ever-changing environment. In this marketing fable, the authors outline 6 easy steps to build a powerful online presence. It's written in story format, so it's easy to read and keeps you engaged throughout the book. The authors also provide a summary of the key lessons and helpful templates that you can use to design your own digital marketing journey.

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Selasa, 30 Oktober 2001

Passive Income: Definitive Beginner’s Guide to Quit Your Day Job Through Multiple Income Streams (Investing, Trading, Investment)

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Start Making Money from Passive Income Today!

Passive income is the secret that many of the richest and most famous people in the world use to maintain their bank accounts while to all appearances they are simply living the good life. In fact, studies show that out of all of the millionaires in America, more than 60 percent have at least three streams of income, while nearly 50 percent have four or more and over 30 percent have five or more.

Current estimates also indicate that you need at least five hundred thousand dollars saved in order to retire effectively. Inside this book you will find all the details you need to start building your own passive income stream, even if you have little or no cash on hand to start i

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Senin, 29 Oktober 2001

50 Days of Social Media: 50 incredible ways social media can give you the exposure you deserve

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Social media is one of the world’s most important marketing platforms. With so many opportunities available, we want you to take advantage of every single one of them. So you’ve created a Twitter account, signed up to Facebook, and just finished adding your name to your new LinkedIn profile. But what now? Don’t worry, you’ve taken the first three important steps to conquering social media and you’re about to take the next leap forward to getting the exposure you deserve. Everything you need to know to take advantage of one of the world’s most important marketing tools is detailed in this book, 50 Days of Social Media. It has been written by industry experts, Iain G. Scott and Anna Corbett, and is aimed at aspiring entrepre

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Social Media Marketing All-in-One For Dummies (For Dummies (Computers))

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The bestselling social media marketing book Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy yo

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Minggu, 28 Oktober 2001

Amazon's Dirty Little Secrets: How to Use the Power of Others to Market and Sell for You

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Many people believe that Amazon’s success is the direct result of a strong user shopping experience. This however is only part of the reason why Amazon is the number one ecommerce company in the world for almost two decades. The real reason behind Amazon’s success is that they have mastered the art of getting other people to market and sell for them. From affiliate partners that drive traffic, to online reviews and ratings where customers tell other customers why they should buy a product, to getting free publicity from shows like Oprah or 60 Minutes, Amazon is the online company to emulate. “Amazon’s Dirty Little Secrets" will show you how you can accomplish this for your company. "Amazon’s Dirty Little Secret" is getting others

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Sabtu, 27 Oktober 2001

E-Retail Zero Friction In A Digital Universe

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A review of E-Retail and the changes the digital universe are making to our life, industry, retail possibilities. A world where the barriers to buying, selling and creating products online are gone for everyone. Read the story of - How It All Began, The World is Flat, Is the Big Box Really Dead, The Entrepreneurial Revival, Customers Wear the Crown, The Global Consumer, and much more.  GREG THAIN - Greg is a director and investor in various e-retail and marketing businesses. He's also an Adjunct Professor of E-Commerce, E-Retail & Marketing at the International University of Monaco (IUM). Greg regularly speaks at conferences around the world, specializing on retail in emerging markets. Greg has also written FMCG: A Complete Guide To The

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Jumat, 26 Oktober 2001

Personal Branding 101: Simple Marketing Tips for Building Your Brand (Personal Branding, Marketing Yourself, Marketing, Self Marketing, Brand Strategy, Brand Marketing)

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Learn How to Promote YOU Personal branding is defined as the process that people use to market themselves along with their skills and careers as a brand by itself. Today’s personal branding concept revolves around “packaging yourself” suitably to meet and exceed the expectations of your target audience. While some of us are building personal brands unintentionally, some of us are doing it with a sense of purpose and with set goal(s) in mind. This book is aimed at helping the newcomer with understanding the art of personal branding. There is very little doubt in my mind that you already have a digital footprint in the world of personal branding. This could be either through your FB, Twitter, and other such social media profiles. In th

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Kamis, 25 Oktober 2001

In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters

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Includes new chapters and a "What have we learned?" analysis of all original chapters Offers practical advice on avoiding PR disaster. Includes a new foreword by Eric Sink

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Selasa, 23 Oktober 2001

Blog Post Ideas: 21 Proven Ways to Create Compelling Content and Kiss Writer's Block Goodbye (Business Reimagined Series) (Volume 2)

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A blogger’s job is never done. To be successful, you need to churn out compelling, useful, and unique posts week after week. But just when a deadline is staring you in the face, it hits: writer’s block. It threatens to take away your blogging momentum—and your blog traffic and income along with it. What can you do when you’ve run out of things to say? Kickstart your writing by turning to the blog post ideas in this book, compiled by three blogging aces who’ve published hundreds of posts between them on websites such as The Huffington Post, Copyblogger, WIRED, and Inc. The 21 ideas in this book are seeds for blog posts that will grab attention, drive engagement, and make you an unstoppable blogger.

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Minggu, 21 Oktober 2001

KnowThis: Marketing Basics, 2nd edition

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KnowThis: Marketing Basics 2nd edition offers detailed coverage of essential marketing concepts. This very affordable book is written by a marketing professor and covers the same ground as much more expensive books while offering its own unique insights. The book takes a highly applied approach including offering over 150 real-world examples. The new edition includes enhanced coverage of numerous new developments and how these affect marketing including social networks, mobile device applications (“apps”), neuro-research, group couponing, smartphone payments, quick response codes, to name a few. The new edition also features expanded coverage of globalization, Internet and mobile networks, consumer purchase behavior and much more. Th

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Jumat, 19 Oktober 2001

Clickology: What Works in Online Shopping and How Your Business can use Consumer Psychology to Succeed

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The world of shopping is at a crossroads. While online sales are growing at runaway speed, many businesses are finding themselves left behind, discovering that what has worked so long in offline does not work online, and what works online does not necessarily translate offline: it simply doesn't click.

Packed with tips, guidance and real-world case studies from online niche stores Bellabox and Facetache to the universal appeal of Groupon, and from offline discount stores Dollar Tree and Poundland to the luxury Selfridges in this informative book internet psychologist Graham Jones reveals:

* Why most online shopping carts are abandoned before a purchase is ever made and how to stop this happening in your store
* Why havin

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Kamis, 18 Oktober 2001

42 Rules for a Web Presence That Wins (2nd Edition): Essential Business Strategy for Website and Social Media Success

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This book was created for business owners, executives and managers, associations and nonprofit organizations who want to understand what it takes to create and sustain a successful web presence. It's primarily designed for businesses which are not pure e-commerce companies, and that probably don't have the resources to deploy major enterprise software solutions and dedicated in-house technical teams. The book is about business concepts, issues, strategies and tactics for the Web. It is not intended to be an exhaustive list or review of tools, technologies, platforms, current regulations or any of the other constantly shifting parameters of the online world. Rather, it aims to provide a fast, but thought-provoking read that offers a 30,000

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